Analisis Faktor Eksploratori Loyalitas Nasabah pada Koperasi di Denpasar
Keywords:
Kualitas Pelayanan, Kualitas Produk, Kepuasan Nasabah, Loyalitas NasabahAbstract
Penelitian ini bertujuan untuk menganalisis Faktor-faktor apa saja yang berkontribusipada Koperasi di Denpasar. Desain penelitian ini adalah penelitian kuantitatif dengan ukuran sampel sebanyak 77 nasabah yang dihitung dengan rumus Slovin. Data yang digunakan dalam penelitian ini adalah data primer dan sekunder baik data kuantitatif maupun kualitatif. Analisis data yang digunakan adalah analisis faktor eksploratori dengan bantuan program SPSS ver.22. Hasil penelitian ini menunjukan bahwa terdapat 4 faktor yang terbentuk yaitu faktor inovasi produk nasabah, faktor e-marketing, faktor standarisasi layanan. penelitian ini telah menyelidiki faktor-faktor yang mempengaruhi loyalitas nasabah dalam kondisi yang berlaku di Koperasi Denpasar. Implikasi teoritis penelitian ini memperkuat konsep loyalitas nasabah yang dipengaruhi oleh inovasi produk, e-marketing, e-service quality, dan standarisasi layanan dalam konteks koperasi berbasis digital. Implikasi praktis penelitian ini memberikan masukan bagi koperasi di Denpasar untuk meningkatkan loyalitas nasabah melalui pengembangan inovasi produk digital, optimalisasi strategi e-marketing, peningkatan kualitas layanan elektronik, serta penerapan standar pelayanan yang konsisten guna menciptakan kepuasan dan kepercayaan nasabah.
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