STRATEGIC DEVELOPMENT OF NATURAL TOURISM ATTRACTIONS IN MOUNT HALIMUN SALAK NATIONAL PARK, WEST JAVA

Sri Pujiastuti; Dikki Zuchradi Choesrani

doi:10.51170/jmabr.v1i1.149

Authors

Sri Pujiastuti Universitas Pradita
Dikki Zuchradi Choesrani Pradita University

DOI:

https://doi.org/10.51170/jmabr.v1i1.149

Keywords:

Tourism Strategy, Nature Tourism, SWOT Analysis, Halimun Salak National Park, Tourism Attraction

Abstract

This study aims to analyze and formulate a strategy for developing natural tourist attractions in Mount Halimun Salak National Park (TNGHS), West Java. TNGHS has great natural tourism potential, but its development requires a comprehensive strategy in order to attract tourists sustainability and provide a positive impact on the environment and surrounding communities. The research method used is qualitative with a descriptive analysis approach. Data collection was carried out through field observations, in-depth interviews with managers and tourists, and documentation studies. Data analysis was carried out using the Miles and Huberman interactive model which includes data reduction, data presentation, and drawing conclusions, and using SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to formulate a development strategy. The results of the study are expected to provide strategic recommendations for TNGHS managers in optimizing natural tourism potential, increasing tourist visits, and minimizing negative impacts.

Keywords: Development Strategy, Natural Tourist Attractions, SWOT Analysis

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